FAAR celebrates its 15 years of achievement & innovation.

FAAR celebrates this year the 15 years of its existence; the opportunity to present its major achievements and meet with its partners, to perpetuate the event, and also to celebrate its national and international growth and prepare for the future.

Hence, this event will be celebrated on April 4th in the new premises and will open a technological showroom with demonstrators focused on mobility and energy. The latter will highlight the expertise of FAAR and Pronergy in connectivity, autonomous driving, vehicle robotizing, desing of EE architecture, control commands development and power electronics.

In addition, the day will know the setting of an innovation workshop with the participation of the guests, an interactive exhibition of the products and solutions of FAAR, a strategic keynote of our CEO Mr. Khalid AYOUCHE with further friendly discussions at the mid of a succulent cocktail.

Rendez-vous on April 4th at 11:00 am to perpetuate the event.



Special week for FAAR in Skolkovo

Last month was not quite ordinary for FAAR, but do you know why? No ? So let me explain you !

Lately, FAAR was in Russia, more precisely in Skolkovo, Moscow. There, FAAR & Skolkovo foundation together signed a Collaboration Agreement intending to develop an Innovation Open Lab within the Tech Ecosystem. First step for the Lab would be to launch a technological project of Smart Mobility Services welcoming local partners and startups. This infrastructure should start operating around the beginning of October. 

During the Startup Village event which took place from May 31st to June 1st, the participants received exclusive information, the opportunity to be the first to discover the concept of the laboratory and to discuss about technological trends.

The goal of such a partnership ? Collaborative Innovation

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Just to remind, FAAR is an Electronic equipment supplier, expert in embedded control and power electronic systems. The Skolkovo Foundation is a non-profit organization created at the initiative of the Russian President in September 2010. Together we consider that Russia is a ground for of technological & business development, a huge playground for experimentations and also an incredible gold mine for engineering resources, who’s competencies are famous all over the world.

FAAR expects of this partnership the opportunity to develop and apply products & services transforming the myth of robot vehicles from science-fiction into concrete solutions for safer, sustainable and autonomous mobility.

As FAAR’s motto is « DRIVE Innovation to the Market », so our main goal is not only making experimentations and technical feasibility Proof of Concept projects, but bring solutions and adapt them regarding Russian’s market & needs.

We are very grateful to Skolkovo for their friendly welcome and logistic help and are happy to continue this exciting adventure to the new usage of Smart Mobility.

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Season’s greetings!

At FAAR we believe that the holiday season ahead will be the kickstarter to an exciting New Year! 

2018 is just around the corner, and we want to share how grateful we are for this privileged relationship we entertain with you. Our dearest wish is to make such a connection durable for many years more.

We wish that the coming year will hold success and be fruitful ; and most of all, we bid you good fortune in any endeavour you may pursue. 

Merry holidays and happy New Year! 

#SaveTheDate: FAAR at Las Vegas’ CES!

What happens in Vegas stays in Vegas, right? Well you’re wrong. There is one exception to this rule: if you ever find yourself attending the most advanced convention in #high-tech innovation – the CES (Consumer Electronics Show) – it is your duty to tell everyone about it.

At FAAR Industry we may have used a convoluted way to announce our trip to this Mecca of new technology, but that’s because we’re really excited. We will be showcasing our full autonomous driving kit – FaarGO – at the same convention that brought the concept of the VCR to the world in 1970. And you know what ? … This year, the CES is dedicating 85 000 m² of exhibit space to vehicle technologies and autonomous driving.

For the first time, we’re introducing the public to this new easy way of transforming any vehicle into an autonomous shuttle packed with mature innovative solutions. In partnership with ISFM, we have designed a smart, simple, and cost-breaking autonomous vehicle that can later become one of many #AD fleets: through #platooning technologies, our software system makes it easy to transform one shuttle into a large fleet driverless train, transporting up to 30 people.

This little piece of high tech is designed with a reduced AI, making it open, adaptive and scalable, without ever compromising safety and reliability. This robustly engineered smart AD system comes with ADAS evolutive architecture, specific software and its dedicated and certified automotive ECU: it is literally an all-in-one solution. Follow us at CES from January 9th through 12th,  we will be live-twitting updates.

You can also get more information on FaarGO – our amazing AD kit – right here.

What an exciting new year 2018 is promising to be!

Randolph Toom gives compelling interview at #AVS – Autonomous Vehicle Symposium

Summer has come to an end but the excitement from having been part of the 2017 Autonomous Vehicle Symposium hasn’t faded yet. FAAR is still reaping the benefits of meeting so many important #AutonomousMobility actors, and we’re delighted that we’ve been given another chance to share with you a little more about what we do.

Indeed, on behalf of FAAR, our Innovation Director – Randolph Toom, was interviewed by the organizers of the AVS and proudly represented our offering. He explained how we support this growing revolution in smart mobility by making it easier for companies around the world to bring the fruit of their idea to a POC and then to serial market solutions.

Randolph gives a detailed summary of our long-term vision and describes the off-the-shelf and bespoke electronic control & power solutions we provide, as well as our open innovation platform, Self-e-Car, aimed to implement the technological bricks of companies in order to experiment and showcase them in real conditions.

You can watch the interview by playing the video below, or by following this link. Enjoy.

FAAR welcomes a top management member to the team

Nothing brightens the future of a company more than the arrival of a new prestigious member in its team, and FAAR Morocco has been offered just that when Sanae Lahbabi joined our ranks. Operating as Regional Director for FAAR MEA, Sanae is an expert who has accumulated praise and an immense reputation in the realm of electronics in her former roles at key companies of the field in Morocco. Indeed, her experience of over 27 years from Quality Engineer to Technical Director at ST Microelectronics Nemotek, and moving up the ladder to senior Vice President in charge of advanced technologies in Valtronic Technologies helped Sanae to develop not only strong technical knowledge, but also managerial skills as well as a solid professional network.

Mrs Lahbabi is now assuming the mantle of pushing our Moroccan branch towards becoming a major player in the MEA region mainly by acting as a cradle for skills and innovation and perpetuating the research in complex and advanced electronics.

Today FAAR MEA already supports Moroccan R&D through participation & partnership with local universities and industrialists for training, PHD financing, and involvement in high level research programs. Programs such as the Master’s Degree in “Embedded systems in automotive sector”, the launch of the Smart Lab Factory to promote research in Artificial Intelligence (together with ENSIAS in Rabat), 3 PHD programs running with different engineering schools, and finally the foundation of a private Engineering School for the Automotive & Aeronautics sectors.

The challenge Sanae will take on is to make several partnerships with local manufacturers and universities flourish, as well as push R&D projects through experimentation and all the way to the serial market. All of which will help conquer and expand our offer of electronic power & control solutions and development tools to the markets of this unique and rich part of the world. “Our main goal is to bring turnkey system solutions and build a bridge between the industry, research and education of young engineers”, assures Sanae.

How lucky, lucky indeed, and delighted to share this wonderful piece of news. From the whole of FAAR: “Welcome to the team, welcome to the #SmartMobility revolution, Sanae!”

We are at AUTONOMY event

The advent of #SmartMobility is well on its way, and the increase of events organized around this revolution is proof. One of the most interesting festival of the sort is getting very close, it is a summit at which FAAR Industry will be represented by Randolph TOOM, our Director of Innovation. Indeed, the aptly named Autonomy convention taking place in Paris on the 19th, 20th and 21st of October is inviting Randolph to speak at the Electric Road Round Table along with Nicolas De Crémiers (Head of Marketing at Navya) and Thomas Chrétien (Electric Vehicles Director at Nissan West Europe).

This conference will see the three experts talk about the future of electric vehicles, Randolph will debate on the autonomous counterpart & the embedded electronic solutions. The whole panel will deal with the upcoming V2G technology that will see them both connected to the grid.

Come take part in this discussion about EVs, AEVs and V2G, it will be held on Oct 19th, at 10am at the Grande Halle of la Vilette, Paris. 

Hope to see you there!

Let’s meet at #AVS in Stuttgart & talk about robotizing & automation of vehicles

FAAR Industry is delighted to take part in one of the most important events in the field of autonomous mobility: the Autonomous Vehicle Symposium of Stuttgart. The convention will bring us together with the world’s leading engineers in the field of autonomous vehicle research, testing, validation and development.

And there’s no better way to kick-start an event of this magnitude than meeting up for a tech show! We would like to exchange with you about Collaborative Autonomous Vehicle Development Process.

We believe you will be part of that select crowd so a tech show wouldn’t be complete if we didn’t all take the opportunity to mix and mingle afterwards. Please join us for a debate and cocktail on this exciting first day of the convention (June 20th at 6pm) #AV5010. Ample information and free tickets can be found at this location.

But wait! There’s more! FAAR Industry and – its subsidiary & partner – Pronergy will be attending two other world renowned events in the field of mobility: the Bourget Paris Air Show as well as the ITS European Congress of Strasbourg. You can quench your thirst for details on our appearance at these three unique events if you follow this little link. 

Let’s meet together next week.

SAVE THE DATES #HighTechSummer2017: FAAR Industry & Partners’ Tour of the Most Interesting Conventions

The FAAR Industry Team took upon themselves to be present at three – yes three – simultaneous conventions across Europe this summer. We’re currently gearing up for the Autonomous Vehicle Symposium of Stuttgart, the Bourget Paris Air Show, and the Intelligent Transport Systems European Congress of Strasbourg. We’re everywhere! Fancy a tour? Choose to visit us at any of these three conventions.



The 2017 edition hosted in the Autonomous Vehicle Technology World Expo will gather renowned professionals from multiple companies and organizations around keynote presentations and static demos #AutonomousTechnology, #AVTesting, #AVComponents, #EngineExpo.

Keywords of this year are #AutonomySoftware, #Safety, #V2x, #Legislation.

Interesting themes will be – amongst many: “Real-World and Open-Road Testing”, “Robust Cyber-security for Autonomous and Connected Vehicles” and “Test & Validation Methodology for Autonomous Vehicles”.

We will be present at the symposium for the complete three days of its duration, at booth #AV5010.



With its European and international span, the ITS has become the reference for industrials and start-ups of the autonomous and intelligent mobility t industry. The event hosts the usual conferences, but also ground-breaking live demonstrations of autonomous vehicles, one of which being Vedecom and FAAR Industry dynamic demonstration. We will be in attendance for the full duration of this 12th edition of this Congress together with Vedecom.



The Bourget Air Show is not to be introduced anymore. As one of the most important events in the Space and Aeronautics industry in its 52 years of existence, it is only natural that FAAR Industry and its subsidiary Pronergy decided to make the short trip to promote the fruit of their collaboration and expertise. We will be present at this Mecca of aeronautics technology, rendez-vous at the booth BC148.

Stay tuned to learn more about our demonstrations.

The choice is certainly not evident for you. We are looking forward to meet you at any of these events. Contact us for more details by e-mail.

FAAR INDUSTRY Participated to IWS 2017

The National Institute of Post and Telecommunications (INPT) organized the 9th edition of the International Winter School (IWS) under the theme of “Intelligent vehicles for a smart environment”, 9-11th of March.

The IWS is a yearly scientific event aiming to promote the new advanced technologies by supporting the scientific research in the domain of ICTs. This year, the event brought together professors, researchers and industrials from the Mobility domain, especially in the vehicle connectivity and automation.

FAAR Industry, as an expert of embedded control systems and autonomous driving technologies in France and Morocco attended this event in order to share its expertise with the participants and reinforce the collaboration with PHD students and researchers in ICTs. Our goal is to make some steps toward the transportation of future in Morocco and Africa and launch concrete experimental projects.

Together with our partners VEDECOM (French Governmental Institute of Future Mobility) and Mississippi State University, we animated three workshops about the sensor fusion with applications to Smart Technologies (Mr. Nicolas YOUNAN), the impact of the vehicle of future on our society (Mr. Randolph TOOM) and the future of autonomous cars (Mr. Frederic MATHIS), and engaged very fruitful debate with the participants.

Our director of innovation, Mr. Randolph TOOM, had some interesting discussions with Moroccan manufacturers about the future of the connected vehicles in Morocco and even in Africa. Together they were all convinced of the huge potential of this area in terms of business and research opportunities, competencies and natural resources.